The alt text only appears in the source code of your website , as a line of HTML code also known as the alt attribute. People have concerns that Google bot might not be able to read all images if they are not loaded from the beginning. This is because a screen reader, in order to describe the purpose of the link, will default to reading out the image filename when no alt text is … Along with implementing image title and file naming best practices, including alt attribute will also contribute to image SEO. Find out the top 6 rules for creating awesome ALT Text and improve your SEO today! alt and title attributes of an image are commonly referred to as alt tag I think this is fine for all intents and purposes. Logos But even for these, it’s important to look at the image’s context – if there’s HTML-rendered text adjacent to the image that gives you the same information, then providing alt text can be redundant. He was previously managing SEO at PayPal and Airbnb. When you add an image element to your HTML, you can specify the alt text value by adding the [ALT=” value goes here”] within the tag. If you can be descriptive about it, if you get close, you’re in good shape. Adding alt attributes is very specifically a search engine optimization tactic. In this blog, I’ll go through the exact step-by-step process and best practices that you need to follow when optimizing all of your images in an SEO-friendly way that’s also helpful for users. However, there are a lot of other things you can be doing in order to drive traffic and customers to your website. Connect with him on Twitter. We strongly recommend using alt text for all images. A redheaded woman. An accurate description is one that helps users and search engines understand what an image is about, without looking at the image. 100 % privacy. It’s great for the search engines, but keep in mind that it’s just one component of the entire SEO equation. The process is different depending on if your document is in DOCX or the older DOC format. ​​Massively grow any business with digital marketing SOPs. Guidelines for the alt text: The text should describe the image if the image contains information. The file name is “mens-boat-shoe.jpeg”. In the Office 365 version of Word, you can also add alternative text for images by right-clicking the image and clicking Edit Alt Text. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }. At the same time, the image alt text is the most critical factor for ranking your images high on Google image search but it can also help your pages rank higher in Google web search. Alt text or text associated with the image should give you a clue about what will happen when you follow the link or activate the button. Images are an important asset for all webpages. Add alt text to images in a rich text module; Add alt text to images in an image module; Please note: adding alt text to an image does not add any title text. Going forward you can use better filenames but you don’t have to go back and change the names of your existing images. Thanks Alex. See the examples below on how to write good alt text. Even though alt text is commonly thought of as a way to help visually impaired users on the internet, you can add it to images and illustrations in Microsoft Word as well. If you want to add automatic alt text, select the Generate a description for me button in the Alt Text pane. It is added to the tag in the HTML of a page. DOCX documents. If you're trying to figure out how to optimize your alt tags for better image SEO, then this is the video for you. 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